1.0
INDUSTRY
1.1 DEFINE THE BACKGROUND OF INDUSTRY
INTRODUCTION
A cyber cafe (aka an internet cafe or PC cafe) is a commercial venue
where members of the public can access the net for a fee, usually per hour or
minute. Some cafes offer unmetered wireless access. The venue will generally offer beverages
and food. Declining connectivity prices in Australia and in other advanced
economies mean that most cyber cafes now often base their revenue on retailing
comestibles and services such as printing.
Tele cottages are more likely to be in rural locations, often run on a voluntary basis (sometimes with government support), may offer subsidised ICT training and are often associated with other community facilities. Internet kiosks is the public phone boxes of the 2000s are coin or card-operated devices that offer metered access to the net. Cybercafes and kiosks are located world-wide, although they tend to cluster in major population centres and locations such as airports.
Tele cottages are more likely to be in rural locations, often run on a voluntary basis (sometimes with government support), may offer subsidised ICT training and are often associated with other community facilities. Internet kiosks is the public phone boxes of the 2000s are coin or card-operated devices that offer metered access to the net. Cybercafes and kiosks are located world-wide, although they tend to cluster in major population centres and locations such as airports.
One reporter comments that there are thousands of internet cafés of all
shapes and sizes, all over the world from city centres to small villages to the
depths of the jungle and even on remote mountains sides. From simple beginnings
the internet café concept has brought access and communication to local people
and travellers alike and now it's hard to imagine life without them.
Uses of cyber cafes vary. John Stewart's 2000 Café matics: the
Cyber cafe and the Community (PDF) notes that cyber cafes are
social meeting points, with many customers considering the atmosphere and
opportunity to be with friends an important reason for use. That is consistent
with the history of cafes, bars and other meeting places. Use by
travellers is significant, with many people visiting them when away from home
or the office to access mail, catch up with news or make travel arrangements.
Some of them are also used formulti player games (with
machines on the cafe's LAN or linked via the net to players at another site).
1.2 TOOLS
HISTORY
The precursors of the cyber cafe appeared in the
early 1990s, typically as venues that featured personal computers - sometimes
coin-operated - allowing access to bulletin boards. (Assertions that the
"first cyber cafe" was opened in 1984 have not been substantiated.)
Cafe Cyberia, often claimed as the world's first cyber cafe, opened in London's West End in September 1994. Despite expectations that it would advance online feminism, it gained attention as a fashionable venue and supposedly as "one of the only places in central London where you could get a decent cup of coffee". That is perhaps ironic, given the nastiness of the coffee available from later cyber cafes.
The simplicity of the model - connectivity, coffee, cake and a cash register - saw adoption across the world, with what is claimed as Australia's first cyber cafe - Cybernet - opening in Melbourne and Suba launched as the first North American cyber cafe during early 1995. By mid-1995 there appear to have been around 60 cyber cafes operating in Australia, North America and Europe. Around 350 tele cottages or 'tele service centres' were in operation globally at that time.
Cafe Cyberia, often claimed as the world's first cyber cafe, opened in London's West End in September 1994. Despite expectations that it would advance online feminism, it gained attention as a fashionable venue and supposedly as "one of the only places in central London where you could get a decent cup of coffee". That is perhaps ironic, given the nastiness of the coffee available from later cyber cafes.
The simplicity of the model - connectivity, coffee, cake and a cash register - saw adoption across the world, with what is claimed as Australia's first cyber cafe - Cybernet - opening in Melbourne and Suba launched as the first North American cyber cafe during early 1995. By mid-1995 there appear to have been around 60 cyber cafes operating in Australia, North America and Europe. Around 350 tele cottages or 'tele service centres' were in operation globally at that time.
By 1997 there appear to be several thousand
cybercafes across the globe, most in North America (some estimates suggest 25%
of the global total) and Western Europe. Some were large-scale, with for
example Stelios Haji-Ioannou of the Easy cybercafe chain operating a 500 PC
venue in New York's Times Square.
STATISTICS
Statistics about the diffusion
and current number of cybercafes are problematical because of uncertainties in
definition and the absence of authoritative measurement mechanisms.
Government statistical agencies and commercial metrics groups, for example,
have not been collecting and publishing national statistics about the number of
cafes and their equipment. Some online and print guides list venues that no
longer exist - or that merely no longer offer connectivity - and thus do not
offer accurate counts.
Figures about the number of customers and their use of cafes and telecentres are even more uncertain, although there appears to be significant regional variation (eg in advanced economies more time is spent on game-playing and by tourists checking email than at venues in emerging economies).
They all have a regular customer base, with over 50% of customers coming in at least once a month and many more regularly. Users are very mixed, male and female, young and old, although there is a marked bias toward younger people using the cafes.
Figures about the number of customers and their use of cafes and telecentres are even more uncertain, although there appears to be significant regional variation (eg in advanced economies more time is spent on game-playing and by tourists checking email than at venues in emerging economies).
They all have a regular customer base, with over 50% of customers coming in at least once a month and many more regularly. Users are very mixed, male and female, young and old, although there is a marked bias toward younger people using the cafes.
In practice the major counts of
cybercafes have been provided by online and print cybercafe and tourism guides.
They suggest that by late 1999 the global number of cybercafes had grown to
around 4,400, with estimates that between 20,000 and 200,000 cafes were
operating in 2004. The latter figure reflects claims of up to 50,000 cafes in
India and 110,000 in China (most, apparently, a single PC with a slow dial-up
connection).
Internet Usage Statistics
Statistics
in 2005 showed Internet users in the world in December 2005 was 1,018,057,389
users according to Internet World Stats. According to the NITC , the number of
Internet users in Malaysia was 10,040,000 users in December 2005. This amount
is 38 % of the total population of Malaysia. The largest number concentrated in
Selangor , Kuala Lumpur , Johor and Penang . Since 2003 till now , the rate of
increase of internet users in Malaysia is almost 200 % ! Looking at these
statistics , it shows internet users in Malaysia increased at a very fast rate
.
|
|
2005
|
2010
|
2013a
|
|
6.5 billion
|
6.9 billion
|
7.1 billion
|
|
|
Not using the Internet
|
84%
|
70%
|
61%
|
|
Using the Internet
|
16%
|
30%
|
39%
|
|
Users in the developing world
|
8%
|
21%
|
31%
|
|
Users in the developed world
|
51%
|
67%
|
77%
|
The Internet continues to grow, driven by ever
greater amounts of online information and knowledge, commerce, entertainment
and social networking . During
the late 1990s, it was estimated that traffic on the public Internet grew by
100 percent per year, while the mean annual growth in the number of Internet
users was thought to be between 20% and 50%. This
growth is often attributed to the lack of central administration, which allows
organic growth of the network, as well as the non-proprietary open nature of
the Internet protocols, which encourages vendor interoperability and prevents
any one company from exerting too much control over the network.
As of 31 March 2011, the estimated total number
of Internet users was 2.095 billion (30.2% of world
population). It is estimated that in 1993 the Internet
carried only 1% of the information flowing through two-way telecommunication,
by 2000 this figure had grown to 51%, and by 2007 more than 97% of all
telecommunicated information was carried over the Internet.
Overall Internet usage has seen tremendous growth.
From 2000 to 2009, the number of Internet users globally rose from 394 million
to 1.858 billion. By 2010, 22 percent of the world's population had access to
computers with 1 billion Google searches every day, 300 million Internet users
reading blogs, and 2 billion videos viewed daily on YouTube.
The prevalent language for communication on the
Internet has been English. This may be a result of the origin of the Internet,
as well as the language's role as a lingua franca. Early
computer systems were limited to the characters in the American
Standard Code for Information Interchange (ASCII), a subset of the Latin alphabet.
After English (27%), the most requested languages
on the World Wide Web are Chinese (23%), Spanish (8%), Japanese
(5%), Portuguese and German (4% each), Arabic, French and Russian (3% each),
and Korean (2%). By region, 42% of the world's Internet users are
based in Asia, 24% in Europe, 14% in North America, 10% in Latin America and
the Caribbean taken
together, 6% in Africa, 3% in the Middle East and 1% in Australia/Oceania. The
Internet's technologies have developed enough in recent years, especially in
the use of Unicode, that
good facilities are available for development and communication in the world's
widely used languages. However, some glitches such as mojibake (incorrect
display of some languages' characters) still remain.
In an American study in 2005, the percentage of men
using the Internet was very slightly ahead of the percentage of women, although
this difference reversed in those under 30. Men logged on more often, spent
more time online, and were more likely to be broadband users, whereas women
tended to make more use of opportunities to communicate (such as email). Men
were more likely to use the Internet to pay bills, participate in auctions, and
for recreation such as downloading music and videos. Men and women were equally
likely to use the Internet for shopping and banking.
More recent studies indicate that in 2008, women
significantly outnumbered men on most social networking sites, such as Facebook
and My space, although the ratios varied with age. In addition, women watched
more streaming content, whereas men downloaded more. In terms of blogs,
men were more likely to blog in the first place; among those who blog, men were
more likely to have a professional blog, whereas women were more likely to have
a personal blog.
According to Euromonitor, by 2020 43.7% of the
world's population will be users of the Internet. Splitting by country, in 2011
Iceland, Norway and the Netherlands had the highest Internet penetration by the
number of users, with more than 90% of the population with access.
1.3 MAIN PLAYERS IN THE INDUSTRY - THE BUSINESS OF CYBER CAFE
JOYRIDE
ENTERPRISE
Market Analysis Summary
JOYRIDE ENTERPRISE is faced with the exciting opportunity of being the first-mover in the
Shah Alam, Selangor cyber-cafe market. The consistent popularity of coffee,
combined with the growing interest in the Internet, has been proven to be a
winning concept in other markets and will produce the same results in Joyride
enterprise.
Target Market Segment Strategy
JOYRIDE ENTERPRISE intends to cater to people
who want a guided tour on their first spin around the Internet and to
experienced users eager to indulge their passion for computers in a social
setting. Furthermore, JOYRIDE ENTERPRISE will be a magnet for local
and traveling professionals who desire to work or check their email messages in
a friendly atmosphere. These professionals will either use JOYRIDE
ENTERPRISE PCs, or plug
their notebooks into Internet connections. JOYRIDE ENTERPRISE target market
covers a wide range of ages: from members of Generation X who grew up
surrounded by computers, to Baby Boomers who have come to the realization that
people today cannot afford to ignore computers.
Market Needs
Factors such
as current trends, addiction, and historical sales data ensure that the high
demand for coffee will remain constant over the next five years. The rapid
growth of the Internet and online services, that has been witnessed worldwide,
is only the tip of the iceberg. The potential growth of the Internet is enormous,
to the point where one day, a computer terminal with an online connection will
be as common and necessary as a telephone. This may be 10 or 20 years down the
road, but for the next five years, the online service provider market is sure
to experience tremendous growth. Being the first cyber-cafe in Eugene,
JOYRIDE ENTERPRISE will enjoy the first-mover advantages of name
recognition and customer loyalty. Initially, JOYRIDE ENTERPRISE will hold a 100 percent share of the cyber-cafe market in Eugene. In the
next five years, competitors will enter the market. JOYRIDE
ENTERPRISE has set a
goal to maintain greater than a 50 percent market share.
Market Segmentation
JOYRIDE ENTERPRISE customers can be divided into two groups. The first group is familiar with
the Internet and desires a progressive and inviting atmosphere where they can
get out of their offices or bedrooms and enjoy a great cup of coffee. The
second group is not familiar with the Internet, yet, and is just waiting for
the right opportunity to enter the online community. JOYRIDE ENTERPRISE
target market falls anywhere between the ages of 18 and 50. This
extremely wide range of ages is due to the fact that both coffee and the
Internet appeal to a variety of people. In addition to these two broad
categories, JOYRIDE ENTERPRISE target market can be divided into more specific market segments. The
majority of these individuals are students and business people. See the Market
Analysis chart and table below for more specifics.
Service Business Analysis
The popularity of the
Internet is growing exponentially. Those who are familiar with the Internet are
well aware of how fun and addictive surfing the Net can be. Those who have not
yet experienced the Internet, need a convenient, relaxed atmosphere where they
can feel comfortable learning about and utilizing the current technologies. JOYRIDE
ENTERPRISE seeks to provide its
customers with affordable Internet access in an innovative and supportive
environment.
Due to intense competition,
cafe owners must look for ways to differentiate their place of business from
others in order to achieve and maintain a competitive advantage. The founder of
JOYRIDE ENTERPRISE realizes the need
for differentiation and strongly believes that combining a cafe with complete
Internet service is the key to success. The fact that no cyber-cafes are
established in Eugene, presents JOYRIDE ENTERPRISE with a chance to enter the window of
opportunity and enter into a profitable niche in the market.
Competition and Buying Patterns
Competition from online
service providers comes from locally-owned businesses as well as national
firms. There are approximately eight, local, online service providers in
Eugene. This number is expected to grow with the increasing demand for Internet
access. Larger, online service providers, such as AOL and CompuServe are also a
competitive threat to JOYRIDE ENTERPRISE. Due to the nature of the
Internet, there are no geographical boundaries restricting competition.
Business Participants
The number of online
service providers in JOYRIDE ENTERPRISE
is approximately eight and counting. These small, regional service
providers use a number of different pricing strategies. Some charge a monthly
fee, while others charge hourly and/or phone fees. Regardless of the pricing
method used, obtaining Internet access through one of these firms can be
expensive.. These service providers are also rather costly for the average
consumer. Consumers who are not convinced they would frequently and
consistently travel the Internet, will not be willing to pay these prices.
Distributing a Service
The dual product/service
nature of JOYRIDE ENTERPRISE business
faces competition on two levels. JOYRIDE ENTERPRISE competes not only with coffee retailers, but
also with Internet service providers. The good news is that JOYRIDE
ENTERPRISE does not currently face any
direct competition from other cyber-cafes.
JOYRIDE ENTERPRISE is internet
cafes are now an accepted form of business enterprise. Competition is not only
among the industry players but also with other similar technologies.
Innovations in internet café operations are being introduced in order to
maintain market share
2.0 THE COMPANY - JOYRIDE ENTERPRISE
2.1 COMPANY BACKGROUND
BUSINESS NAME: JOYRIDE ENTERPRISE
BUSINESS ADDRESS: LOT 58,
GROUND FLOOR, JALAN BRP ½, BUKIT RAHMAN
PUTRA, SEKSYEN U20, 47000
SHAH ALAM, SELANGOR.
NO. PHONE: 019-425 3808
NATURE OF BUSINESS:
BUSINESS PARTNERSHIP TO PROVIDE INTERNET SERVICES
PRINCIPAL ACTIVITIES:
INTERNET SERVICES AND PRINTING
DATE OF COMMENCEMENT OF
BUSINESS: 12 DECEMBER 2000
OWNER’S NAME: MR. LUI BEI
LING
OPERATION TIME: 24 HOURS
MOTTO AND SLOGAN: “Joy the
world”
COMPANY’S OFFERING:
1.
PRODUCTS:
WATER AND SNACKS
2.
SERVICES:
PRINTING AND INTERNET
START-UP CAPITAL: RM250,000
WORKERS:
1.
MUHAMMAD
NAIM BIN ROSLAN
2.
JACK
CHUA LIM
3.
TAM
BING HUI
2.1 COMPANY CONCEPT
JOYRIDE
ENTERPRISE is a company that provide internet services and printing was
inspired from a family of hereditary and latest techs. Although there have been
a few people who might know about use of internet at home, but we are confident
that with the strategies that will be undertaken by the company, the community
will know the unique services provided by JOYRIDE ENTERPRISE. Further, it is
hoped that the community will respond positively to company services with other
companies. The company try to provide the best services to customers in terms
of quality assurance as well as innovative in the technologies used.
Customers who obtain and use the
internet provided consist of all ages. The company targets the internet
services and printing market to all levels of society. When the target's
customers are open to everyone, so there will be no problem to find the actual
customers will respond to the market. We will do a specialization in chosen
target customers for internet JOYRIDE ENTERPRISE has its own uniqueness in
terms of quality and satisfaction of each of our customers enjoy the services.
At the beginning of the business focuses on students, individuals, family, and
community.
Location is
ticked by “A” symbol
Internet
services
Printing
VISION
a)
PROFITABILITY
Maintaining profitability
means making sure that revenue stays ahead of the costs of doing business, according
to James Stephenson, writing for the "Entrepreneur" website. Focus on
controlling costs in both production and operations while maintaining the
profit margin on products sold.
b)
PRODUCTIVITY
Employee training,
equipment maintenance and new equipment purchases all go into company
productivity. Your objective should be to provide all of the resources your
employees need to remain as productive as possible.
c)
CUSTOMER
SERVICE
Good customer service helps
you retain clients and generate repeat revenue. Keeping your customers happy
should be a primary objective of your organization.
d)
EMPLOYEE
RETENTION
Employee turnover costs you
money in lost productivity and the costs associated with recruiting, which
include employment advertising and paying placement agencies. Maintaining a
productive and positive employee environment improves retention, according to
the Dun and Bradstreet website.
e)
CORE
VALUES
Your company mission
statement is a description of the core values of your company, according to the
Dun and Bradstreet website. It is a summary of the beliefs your company holds
in regard to customer interaction, responsibility to the community and employee
satisfaction. The company's core values become the objectives necessary to
create a positive corporate culture.
f)
GROWTH
Growth is planned based on
historical data and future projections. Growth requires the careful use of
company resources such as finances and personnel, according to Tim Berry,
writing on the "Entrepreneur" website.
g)
MAINTAIN
FINANCING
Even a company with good
cash flow needs financing contacts in the event that capital is needed to
expand the organization, according to Tim Berry, writing on the
"Entrepreneur" website. Maintaining the ability to finance operations
means that you can prepare for long-term projects and address short-term needs
such as payroll and accounts payable.
h)
CHANGE
MANAGEMENT
Change management is the
process of preparing your organization for growth and creating processes that
effectively deal with a developing marketplace. The objective of change
management is to create a dynamic organization that is prepared to meet the
challenges of your industry.
MISSION
•
Be
the recognized leader in all markets we serve
•
Be
a customer-focused organization that provides one-stop solution
•
Build
enduring relationship based on trust with our customer and partner
3.0 THE COMPANY’S CURRENT PRODUCTION &
OPERATIONS MANAGEMENT CONDITIONS.
3.1 SWOT
Among the company's strength is that
when the incidence of damage to the equipment and the like in the case of
Internet or electricity, special employee will immediately be placed in the
cyber cafe to solve the problem immediately. As usual, there will be a
technician who is always ready to work.
Among the weaknesses is the lack of
places are available to customers for parking when he cybercafe. in addition,
the problem also is limited due to safety oversight of cctv also sometimes make
things too busy to be monitored as we have workers on duty on each shift is a
one-on- one time.
Some of the opportunities available to
the company is a company providing Graphic cards are Higher , Used monitors
bigger , faster internet provided , more clean and Up- to-date tools and
equipments required .
The threats detected from the company
is that there is a proliferation of cyber cafes near the E -MAX ENTERPRISE. no
exception as well, will also expected robberies are more common when there undocumented
immigrant foreigners who dare to make a mess in cyber cafe crowd when employees
are preoccupied with customers during peak hours.
3.2 SWOT
ANALYSIS
JOYRIDE ENTERPRISE
|
STRENGTH
|
|
·
Graphic
cards are higher
·
Bigger
monitor used
·
Faster
internet provided
·
More
clean
·
Up-to-date
tools and equipments required
·
Open
24 hours
·
Better
price package
|
|
WEAKNESS
|
|
·
lack
of places are available to customers for parking
·
is
limited due to safety oversight of cctv
·
workers
on duty on each shift is a one-on- one time
|
|
OPPORTUNITIES
|
|
·
Graphic
cards are higher
·
Bigger
monitor used
·
Faster
internet provided
·
More
clean
·
Up-to-date
tools and equipments required
|
|
THREATS
|
|
·
proliferation
of cyber cafes near the E -MAX ENTERPRISE
·
robberies
cases
·
undocumented
immigrant foreigners who dare to make a mess
|
3.3 CURRENT PROBLEMS
Among the common problems
that usually occur in the theft problem is that where there is loss of
speakers, mouse etc.. Not only that, there is also a customer refuses to pay to
escape from the cyber cafe. Damage to equipment in the cyber cafe often occurs
due to the presence of uninformed customers in the use of IT and high-tech
computers. In addition, hygiene problems also occur because there are customers
who do not care to let the cleanliness of toilets not cleaned after use. Some
left a cigarette butt in the toilet when there is no smoking signs in the area
cyber cafe. Arrival of students who persist to use the internet in school
uniform also be a problem for cyber cafes.
The company is strict about their
rules.
3.4 POTENTIAL PROBLEMS
Among the problems that
may be encountered at any time by the company is the problem without
electricity and air conditioning problems that do not function properly during
peak hours where many clients who come to use the internet at the time.
4.0 THE COMPANY’S STRATEGIES ANALYSIS
4.1 CURRENT STRATEGIES FOR JOYRIDE ENTERPRISE
By understanding the
customer's needs, JOYRIDE ENTERPRISE has used its strength to fill the needs of
the customers more than any internet service provider in Rahman Putra
presently. This has given them a competitive advantage, boosted enthusiastic
sale and increased more customer loyalties. Through careful and in-depth
research in the characteristics if the Rahman Putra market, JOYRIDE ENTERPRISE
has created distinctive target markets for its products through creating a
strategic marketing mix that just not makes the services available, but also
affordable, convenient and unique at a consistent and flexible level. This is
geared towards improving new and existing services as well as profit to the
company. JOYRIDE ENTERPRISE will focus on pushing its service to sustain its
quarterly growth streak. Its primary target now is to double its customer.
PROMOTION
JOYRIDE ENTERPRISE make
pamphlete promotion or advertising to inform customers about the sale of the
products and services offering by the company. In addition, the company is
making brochures will be distributed to residents, students and workers in the
area.
In addition, the easiest
way to do that is also used in the promotion of social network sites such as
facebook and websites. Now, many customers are surfing the internet, especially
the students. Apart from that, it is a technology that should be fully
utilized. Society will be easier to recognize the diversity of products and
know clearly fragrance. SHANS RECIPE companies also use combo strategy set food
and drink menu, though this can reduce the profits of the company, but
customers will be attracted to the price offered and could affect the stability
of the business.
TOURNAMENT
GAMES ONLINE PROMOTION ON BANNERS
1. PRICE
SENSITIVITY
As seen on the above
picture, it is always the lowest price given by the company which is only
RM8.00 for 7 hours, and RM5 for 4 hours. These promotions will lead customers
take the package instead of taking the price RM2.50 per hour.
PRICING
STRATEGY
Company is comparing the
price with other competitors and we can offer a cheaper price than the
competitor's price. So, JOYRIDE ENTERPRISE put a cheaper price than many
competitors set prices higher. It is sure to satisfy their customers. If
customers want to save on the price, package is a last resort.
2. COMPANY
MANAGEMENT – JOYRIDE ENTERPRISE
PROCESS
TO BOOK A COMPUTER FOR INTERNET USE
4.2 EVALUATE
AND ANALYZE SUITABLE STRATEGIES
Refer to the competitive edge, JOYRIDE ENTERPRISE will follow a differentiation strategy to achieve
a competitive advantage in the cafe market. By providing Internet service, Java
Net separates itself from all other cafes in Eugene. In addition, JOYRIDE
ENTERPRISE provides a comfortable environment with coffee and bakery items,
distinguishing itself from other Internet providers in Eugene.
In marketing strategy, JOYRIDE ENTERPRISE will
position itself as an upscale coffee house and Internet service provider. It
will serve high-quality coffee and espresso specialty drinks at a competitive
price. Due to the number of cafes in Eugene, it is important that JOYRIDE
ENTERPRISE sets fair prices for its
coffee. JOYRIDE ENTERPRISE will use
advertising as its main source of promotion. Ads placed in The Register Guard,
Eugene Weekly, and the Emerald will help build customer awareness. Accompanying
the ad will be a coupon for a free hour of Internet travel. Furthermore, JOYRIDE
ENTERPRISE will give away three free hours of Internet use to beginners who
sign up for an introduction to the Internet workshop provided by JOYRIDE ENTERPRISE.
The pricing strategy, The strategy and
implementation summary of internet café business plan is determining a fair
market, hourly price, for online use is more difficult because there is no
direct competition from another cyber-cafe in Eugene. Therefore, JOYRIDE ENTERPRISE considered three sources to
determine the hourly charge rate. First, we considered the cost to use other
Internet servers, whether it is a local networking firm or a provider such as
America Online. Internet access providers use different pricing schemes. Some
charge a monthly fee, while others charge an hourly fee. In addition, some
providers use a strategy with a combination of both pricing schemes. Thus, it
can quickly become a high monthly cost for the individual. Second, Java Net
looked at how cyber-cafes in other markets such as Portland and Ashland went
about pricing Internet access. Third, JOYRIDE ENTERPRISE used the market survey conducted in the Fall
of 1996. Evaluating these three factors resulted in JOYRIDE ENTERPRISE hourly price of five dollars.
4.3 IDENTIFY
MOST APPLICABLE STRATEGIES
By the promotion strategy also, JOYRIDE ENTERPRISE will implement a pull strategy in order to
build consumer awareness and demand. Initially, JOYRIDE ENTERPRISE has budgeted $5,000 for promotional efforts which
will include advertising with coupons for a free hour of Internet time in local
publications and in-house promotions such as offering customers free Internet
time if they pay for an introduction to the Internet workshop taught by JOYRIDE ENTERPRISE computer technician. JOYRIDE ENTERPRISE realizes that in the future,
when competition enters the market, additional revenues must be allocated for
promotion in order to maintain market share.
In sales strategy, as a retail establishment, JOYRIDE
ENTERPRISE employs people to handle sales transactions. Computer literacy is a
requirement for JOYRIDE
ENTERPRISE employees. If an employee does not possess basic computer skills
when they are hired, they are trained by our full-time technician. Our
full-time technician is also available for customers in need of assistance. JOYRIDE
ENTERPRISE commitment to friendly, helpful service is one of the key factors
that distinguishes JOYRIDE ENTERPRISE from other Internet cafes.
5.0 THE COMPANY RECOMMENDATION (s)
5.1 HOW SHOULD THE SELECTED STRATEGIES BEING
IMPLEMENTED
Internet Cafe
Business Plan
The strategy and implementation summary of internet café business plan
is like focuses on attracting novice Internet users. By providing a novice
friendly environment, JOYRIDE ENTERPRISE hopes to educate and train a loyal
customer base.
The second, and most important, strategy focuses on pulling in power
Internet users. Power Internet users are extremely familiar with the Internet
and its offerings. This group of customers serves an important function at
JOYRIDE ENTERPRISE. Power users have knowledge and
web-browsing experience that novice Internet users find attractive and
exciting.
The third strategy focuses on building a social environment for JOYRIDE
ENTERPRISE customers. A social environment, that provides entertainment, will
serve to attract customers that wouldn't normally think about using the
Internet. Once on location at JOYRIDE
ENTERPRISE, these customers that came for the more standard entertainment
offered, will realize the potential entertainment value the Internet can
provide.
The fourth strategy is by marketing the cybercafé through blog that is
made by us, we created a post which is detailing on every types of information
provided from the company to the customers. The link of the post of the blog was
http://nurlis-roslan.blogspot.com/2013/10/joyride-enterprise.html
and through facebook page at https://www.facebook.com/pages/Joyride-Internet-CAFE/1445351872358003
The strategy and implementation summary of internet café business plan
also is strategy pyramid. Strategy pyramid graphics are presented in the
appendix of this plan. This strategy included attracts power internet users.
Power Internet users provide an important function is like providing the latest
in computing technology, providing scanning and printing services and providing
access to powerful software applications
The third strategy focuses on building a social
environment. A social environment, that provides entertainment, will serve to
attract customers that wouldn't normally think about using the Internet. Once
on location at, JOYRIDE
ENTERPRISE these customers that came for the more standard entertainment
offerings, will realize the potential entertainment value the Internet can
provide.
5.2 FLOW OR STEPS OF IMPLEMENTATION
Business
Planning
An Internet cafe business requires contact making aptitude
and people friendly work culture. This business runs successfully when
viability is given importance. Profitability aspect is important. This would
have importance only when you set up the entire stuff under proper planning.
Develop an idea about making this business truly profitable and remember how it
would run successfully. After all you look for making money from it for which
you have to develop best infrastructure.
Organize
Business
Cyber
cafe business can run only when it is done in organized manner. Apply the
methods that help you in organizing business. There are various ready-made
plans too but taking opinion from experts proves worthy. All required items
need to be arranged in set up of business which is one time investment. Do it
strategically and always keep problem solving element ready to ensure customers
don’t face difficulties that may disrupt your business. Updated systems and
best of networking facilities will ensure that nothing hampers business growth.
Business
Strategy
Most important
aspect for starting cyber cafe business is giving emphasis on organizational
structure of cafe and team management. Be ready to invest certain amount of
financial capital in the inception and wait for rewards once your business
establishes and becomes self-financing – through making profit. Keep overall
business model of your cyber cafe business ready and initiate thereafter.
Important
Models
Three
major business models working effectively in Internet cafe businesses are
focusing on basic Internet connection, selection of location and using
automated Internet kiosk. You are willing to make money from your cyber
cafe business for which you have to understand its typical volume based nature.
You encounter countless people at your place. Serve them with satisfaction by
offering extra service –a cafeteria for refreshment and other services will do.
Cyber cafe business is smart business option. You don’t require additional
employees. Manage it on daily basis and do market analysis through advertising,
imparting training for employees, bookkeeping, determining target market and
analyzing competition.
IMPLEMENTING
SECURITY ACCESS CONTROL (SAC)
Security
access control (SAC) is an important aspect of any system. Security
access control is the act of ensuring that an authenticated user accesses only
what they are authorized to and no more. The bad news is that security is
rarely at the top of people's lists, although mention terms such as data
confidentiality, sensitivity, and ownership and they quickly become
interested. The good news is that there is a wide range of techniques
that you can apply to help secure access to your system.
5.3 THE RATIONAL AND THE IMPROVEMENT THAT
LIKELY TO ACHHIEVE AFTER IMPLEMENTATION
Managing people effectively in extension programmes is a skill that
requires constant planning and development. An extension programme manager can
be defined as the person who is vested with formal authority over an
organization or one of its sub units. Management is concerned with the optimum
attainment of organizational goals and objectives with and through other
people. Extension management organizations are characterized by many
strategies, wide spans of control, democracy, and autonomy. Their management
practices cannot be reduced to one standard set of operating guidelines that
will work for all organizations continually.
Figure 1.1. The
Input-Process-Output Relationship
Let's consider that we are making barbecued ribs. To make delicious
barbecued ribs (output), we need fresh meat, a tasty sauce, and other
ingredients (inputs). We also need to ensure that the grilling (process) is
good. We can have the best-tasting sauce in the world, but if we let the ribs
burn, we're not going to have tasty ribs.
Let's now look at the rational-thinking process. In arriving at a
conclusion, we must take a series of inputs and do something to them (a
process). Figure 1.2 shows how the input-process-output model for rational
thinking might look.
The same logic that applies to the ribs applies to the rational-thinking
process. A sound conclusion (output) requires high-quality inputs (e.g.,
accurate information and access to the right people) and a high-quality
thinking process. Focusing on the inputs is not enough to ensure success; we
need to give equal attention to the process or what we do with the inputs—how
we collect, organize, and analyze them.
Let's look at a specific situation where rational thinking applies. A
group of student-athletes has been asked to recommend a district wide substance
abuse policy for all student athletes. The output for this situation would be
the substance abuse policy. What would the inputs be? They might be statistics
on substance abuse by student athletes or opinions from students, coaches,
administrators, parents, and board members on what should be done. Maybe the
inputs would include examples from other districts' substance abuse policies.
As with most complex situations, some ideas and opinions might conflict.
THE RATIONA PLANNING
MODEL
The rational planning model is
the process of realizing a problem, establishing and evaluating planning
criteria, creating alternatives, implementing alternatives, and monitoring
progress of the alternatives. It is used in designing neighbour hoods, cities,
and regions. The rational planning model is central in the development of
modern urban planning and transportation planning. The very similar rational decision-making model, as it
is called in organizational behaviour, is a process for making logically sound decisions.[1]This multi-step model and
aims to be logical and follow the orderly path from problem identification
through solution. Rational decision making is a multi-step process for making
logically sound decisions that aims to follow the orderly path from problem
identification through solution
Verify, define, and detail the problem
Verifying, defining & detailing the problem
(problem definition, goal definition, information gathering). This step
includes recognizing the problem, defining an initial solution, and starting
primary analysis. Examples of this are creative devising, creative ideas,
inspirations, breakthroughs, and brainstorms.
The very first step which is normally overlooked by
the top level management is
defining the exact problem. Though we think that the problem identification is
obvious, many times it is not. The rational decision making model is a
group-based decision making process. If the problem is not identified properly
then we may face a problem as each and every member of the group might have a different
definition of the problem. Hence, it is very important that the definition of
the problem is the same among all group members. Only then is it possible for
the group members to find alternate sources or problem solving in an effective
manner.
The essentials of a successful internet café
business of JOYRIDE ENTERPRISE is location
is the key. location is a very important factor in a cybercafe business. This
is the initial factor that will determine the success of a peniagaa. as JOYRIDE
ENTERPRISE, business location is must have optimum consumer. This case is
important in the process of expanding the business. besides that, the business
environment is also very important. This situation is not directly in support
JOYRIDE ENTERPRISE to further develop its business.
The next factor JOYRIDE ENTERPRISE manual focus is refer to the
ambiance. JOYRIDE ENTERPRISE success of an internet café is dependent on its
ability to attract all type of customers. The successful internet café
operators are usually those who providers an atmosphere that is conductive to
their customers. Internet café often called cyber café is a place that offers
customers hi-speed internet access, other computer services and variety of PC
games. Like JOYRIDE ENTERPRISE it deals with internet time that a customer buys
and it can be sod per hour or minute and sometimes longer.
REFERENCES
Bonoma,
T, & Slevin, D. P. (1978). Executive survival manual. Boston: CBI
Publishing Company.
Buford,
J. A., Jr., & Bedian, A. G. (1988). Management in extension. Alabama:
Auburn University Press, p. 263.
Chambers,
R. (1993). Challenging the profession - Frontiers for rural development.
London: Intermediate Technology Publications, p. 67.
C.
(1973). Basic concepts and theories of administration and supervision (revised
edition). Madison:
Department
of Agricultural and Extension Education, University of Wisconsin at Madison.http://www.caslon.com.au/cafenote.htm
Hillman, A., A. Zardkoohi, and L. Bierman. "Corporate Political
Strategies and Firm Performance." Strategic Management Journal, January
1999, 67–82.
Kaplan, R.S., and D.P. Norton. The Balanced Scorecard: Translating
Strategy Into Action. Boston: The Harvard Business School Press, 1996.
